Broker Check

Frequently Asked Questions

What has changed?

We have launched our new, independent wealth management firm, Sides Wealth Advisory Group, in partnership with LPL Financial. LPL is the nation’s largest independent broker/dealer* overall, and third largest custodian of assets**, supporting over 21,000 independent advisors. As our client, you have your own considerations and priorities, so we will continue tailoring plans to your specific needs—that has not changed.

What motivated you to make the change?

Your financial wellbeing is our top priority, so we want our practice to reflect the ongoing changes and opportunities within the industry. Our partnership with LPL gives us the independence and flexibility to bring new ideas to the table and do what’s best for you. As our broker/dealer, LPL provides cutting-edge technology, resources and investment choices that allow us to provide an even greater level of service that’s tailored just for you.

Why didn’t you tell us about this change earlier?

It was necessary to delay the announcement of our partnership with LPL Financial until our advisors were formally registered with them, to avoid potential conflicts of interest.

Why did you choose LPL Financial as your broker/dealer?

We decided to launch our new independent firm by affiliating with LPL Financial—a Fortune 500 company and one of the largest financial service firms in the country, safeguarding over $1 trillion in client assets. This arrangement will allow us to utilize the strength and leverage of a major firm, while allowing us to build our own culture, team and resources to best partner with you.

LPL’s comprehensive support, technology and research, along with their model of transparency and dedication to independence and choice, allows us to provide you with a wide range of diligently evaluated, non-proprietary products. In fact, you will now have access to many investment options that previously were not available to you by virtue of LPL’s scale. As a leader in the retail financial advice market, we are confident that we are being fully supported by a firm who can match our high standards.

Has your investment process changed?

No. In fact, because we are now an independent firm, we are no longer limited in our access to research, planning and portfolio construction capabilities. This freedom of choice empowers us to do more for you.

What should I expect during this transition?

You can expect a smooth and transparent process as we make this transition together. None of your current investments will need to be sold in the process of a transfer. We will contact you directly to discuss your account transfer, and how this change will positively impact your experience with us.

Where will my assets be held, and how safe will they be?

As a Financial Industry Regulatory Authority (FINRA) member firm, subject to the federal securities laws and the rules of industry self-regulatory organizations, LPL Financial prioritizes its obligations to protect client assets in their custody with the utmost care and scrupulous adherence to financial protection rules, including those governing the segregation of client assets. LPL provides an enormous catalog of services and resources, as well as a long history of financial stability. The LPL Financial SIPC Membership provides account protection up to a maximum of $500,000 per customer, of which $250,000 may be claims for cash. An explanatory brochure is available at www.sipc.org. Also, through London Insurers, LPL Financial accounts have additional securities protection to cover the net equity of customer accounts up to an overall aggregate firm limit of $750,000,000 subject to conditions and limitations. The account protection applies when a SIPC member firm fails financially and is unable to meet obligations to securities clients, but it does not protect against losses from the rise and fall in the market value of investments.

Can I keep my accounts where they are?

Yes, however we will not be able to manage the accounts since we are no longer affiliated with RBC Wealth Management. If you choose to keep your accounts, you will be reassigned to a different advisor.

How is my personal information protected?

To protect your personal information from unauthorized access and use, LPL Financial uses security measures that comply with federal law. These measures include computer safeguards and secured files and buildings. LPL’s online environment uses security technologies, including layered security and access controls over personal information. For further information, please visit LPL’s Privacy/Security page at www.lpl.com/disclosures/privacy-security.html

What is your new website and how do I log into my account?

As soon as your account has been moved to LPL Financial, we will contact you to let you know how to enroll in Account View, which is our new client portal.

Where is your new office?

Our new office is located at 220 St. Charles Way, Suite 100, York, PA 17402. You can reach us at: (717) 718-6001.

Has your name changed?

Our official name has changed to Sides Wealth Advisory Group. We feel that the addition of wealth and advisory to our name helps to better capture all that we are able to do for our clients. But you can keep calling us The Sides Group for short.

How did you choose your new branding elements?

As we went through the process of updating the look and feel of our brand, our goal was to create a more welcoming and accessible space for our clients. We believe that our new brand reflects the warmth and friendliness we bring to those we serve.


*Based on total revenues, Financial Planning magazine, June 1996 – 2022. Fortune 500 Company as of June 2021.
**Cerulli Associate, 2019 U.S. RIA Marketplace Report.
***Includes 578M in advisory assets as of June 30, 2021.
Securities and advisory services offered through LPL Financial, a registered investment advisor. Member FINRA & SIPC.